About

Are you fascinated by quirks in donor decision making? Flummoxed sometimes?

Understanding ‘fundraising quirks’ (and learning to love them) is key to effective donor development and successful appeals. Look around for stories about ‘odd’ donor behaviour, and explanations from behavioural economics and psychology.

As well as highlighting counter-intuitive donor decisions, I’ll be sharing test results and practical tips. So you can make donors happier, increase your appeal income and grow lifetime-value.

Get new results and tips direct to your email here. Also, join the discussion and let me know what you think about the site.

A bit more about me>>>

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